Author: neal

Shelf wobblers are a fun, inexpensive way of promoting a message or campaign to your target customers. Our standard wobblers come fully assembled with a 200mm self-adhesive arm attached.

But, did you know there are a number of other wobbler arm options available?

Depending on the wobbler size and use, some of our more unique shelf wobbler arms may be more effective in helping your promotion stand out.

Aluminium twist wobbler arms
Ideal for larger, heavier shelf wobblers, our soft aluminium wobbler arms are designed to twist, pivot or bend to any desired position. These versatile arms can be adjusted easily but will hold the face securely, allowing for unique viewing angles. 
Available in 75mm length, for just 8p more per wobbler and come with two self-adhesive pads on either end (one attaching to the wobbler, one sticking to your clean, flat surface.

Multi-purpose self-adhesive wobbler arm
Similar to the standard wobbler arm but with a double sided adhesive pad. This offers the option of sticking the wobbler arm to either side of the shelf edge.
These wobbler arms are 200mm in length and cost an additional 5p per wobbler

Data strip wobbler arms (non-adhesive)
This clear PVC T shaped wobbler arm comes with just one self-adhesive pad which attaches to the back of the wobbler. The non-adhesive end is designed to slot into the scanner rail allowing for quick and simple relocation or re-use. Perfect to be used in conjunction with promotional shelf edge strips as this clear arm allows the wobbler to slide behind, or in front of the edge strip, without permanently sticking to it. 
Available in 150mm length, for just 6p more per shelf wobbler.

Self-adhesive shelf springs
With self-adhesive pads on each end, our shelf springs offer a sturdy wobbler arm, ideal for larger, heavier shelf wobblers. Our shelf springs are 30mm in length and the firm spring help to keep large wobblers shelf height.
Contact us for a quote: 01384 264700| sales@customark.co.uk |shelf-wobblers.com

Looking for something different?

Ask us about our flashing shelf wobblers

Supplied fully assembled, a self-adhesive pad can be attached to the back of the wobbler which allows for LED lights (RoHS Approved) to be shown through a die punched hole.
This creates a flashing light effect within your wobbler design, which is guaranteed to draw attention to your promotion or product.

Due to the extra weight from the LED light, we recommend using our stronger wobbler arms with this added feature (aluminium twist or shelf springs).

Contact us for a quote today!

We offer many other variations of the wobbler arms mentioned, if you’re after something unique, we have experienced team members on hand to discuss any bespoke requirements.

Contact us today: 01384 264 700 | sales@customark.co.uk |shelf-wobblers.com

We have found that Domed Labelling has become a popular brand/product labelling technique across a vast range of industries; this is because of the plenitude of benefits these labels have for all kind of environments. If you are on the fence regarding using Domed Labels, also known as Gel Badges, this blog post that we have put together will help explain all that you need to know.

First of all, let us explain what we mean by Domed Labels or Gel Badges. A Domed Label is a 3D label with a clear ‘bubble’ appearance. This is because there is a layer of resin applied over the top of a standard label, the resin is a measured quantity of liquid plastic that is poured on top which then flows to the edge of each label, creating a plastic dome shape. As it’s a standard label underneath, the labels are extremely versatile; from full colour photographs to a brushed metallic look, almost any design and quantities can be printed.

As well as being unique and appealing to look at, there are many other benefits of Domed Labels which include: –

• Low cost – Starting from £0.25 per label over on our website
• Design flexibility – As well as being able to be a variety of shapes, different materials can also be used for you to get your desired effect. Metallics are always a nice touch!
• Durability – The resin makes these labels scratch proof and shatterproof with strong adhesive, chemical resistant finish that can also withstand water
• Eye catching – 3D quality appearance adds brand value when added to products
• Tactile appeal – Yes, that is a benefit! Due to the smooth, shiny surface people are more likely to touch them. Which then increases their marketability

There’s so many uses when it comes to Domed Labels. One of which is in fact the Beer industry! Beer pumps to be exact. The 3D effect with the shiny finish is very appealing to the eye when matched with a sleek new beer tap. Got a clothing store and looking to spread your brand? Why not use Gel Badges on your coat hangers? It will definitely make your name stand out! Automotive sector? Domed Labels look great on boats and motorbikes, being water and UV resistant they are a perfect option. Name badges, musical instruments, outer packaging for food products, industrial machinery. Domed Labels look great on all of these!

How Domed Labels are made:

There are many ways that these can be made, one of which is a slight ‘do it yourself’. The first of many components that are needed is print media that has been cut to shape, this will be the standard labels that are underneath the resin dome. A doming kit or a doming machine that either applies the resin manually or automatically as well as various accessories including resin applicators, work trays, mixers, wipes, spirit level and repair tools are also needed. Mercury-free is now an EU requirement, so polyurethane resin is now used in the doming process. And finally, a curing oven; this isn’t a requirement as they can also air-dry.

The environment needs to be right! Ideal for temperature in the room should be 25˚C with less than 35% humidity. It is also free of dust and any fibre particles as this could affect the clarity, smoothness and finish of the resin.

After printing and cutting the images or labels, the sheet is lay flat on a work tray. This is so the resin sits perfectly level.

The resin is then loaded into the applicator with a 90-degree twist and then the static mixer is added by using the same twisting motion. 5ml of material is discarded from the cartridge before use to begin the chemical reaction and prevent any air bubbles from appearing.

Patience is key when applying the resin, time and care is taken when applying around two thirds of the labels size in resin. It will then flow to the edge. Before dust and air bubbles are removed, the newly domed labels are left for a few minutes to sit; if after this time air bubbles have been spotted, the surface is given a quick flash of heat with a flame torch. This isn’t done to excess as it will cause the doming process to fail.

If they are being cured naturally, they are covered with the next work surface and left for 4 hours. By then the domes should be dry. It is faster in the oven, but both have the same end result.

Gel Badges aren’t just limited to what we have mentioned, if you feel like a Domed label is what you need to make your brand pop then why not speak to a member of our friendly Sales Team? They can be reached on 01384 264700, alternatively you can email sales@customark.co.uk

Using asset labels is a perfect way of tracking varying assets within your company. From recognising the assets that require frequent repairs, to giving you peace of mind that your property is secure, asset labels provide low cost technology for data collection.

Customark offer a catalogue of standard asset label designs which can be supplied on rolls or sheets, in a variety of materials and styles. As well as standard label designs we also offer the option of printing unique barcode and serial numbers, which offers an excellent way to track goods whilst being moved or shipped around in today’s busy workplace. But with so many barcode options available it is difficult to understand which is the right one for you and your business.

Code 39, code 128 or interleaved 2 of 5, are popular formats when it comes to choosing a barcode; knowing which barcode you require is down to the application and how they need to be scanned.

Code 39 barcodes tend to be the most popular choice as they are widely used in many industries for a number of applications, including: electronics, healthcare and government. This barcode is a 1D, alphanumeric code which can include all of the 128 ASCII character set, giving code 39 barcodes the ability to extend to any length. However, one of the disadvantages to using this barcode is that it is a low density code which takes up more space than a compact code such as code 128, therefore may not work as well on smaller labels. Although if space may concern you then a 128 barcode may be a better option to consider.

Code 128 is an internationally used barcode obtained from the ASCII 128-character set (0-9, a-z, A-Z and some other characters). This compact code is capable of containing multiple types of information, for example, a batch number and a sell by date, which is why it’s often used in applications where large amounts of  data is encoded into a small space, thus making it slightly more complicated to decode in comparison to code 39. Code 128 works well for many applications and is often used in warehouse and distribution applications.

Interleaved 2 of 5 (ITF) barcodes are number only barcodes used to encode pairs of numbers. Commonly used in inventory, shipping and for tracking on forms, labels and other documents. As digits are encoded in pairs within this barcode, one of the downsides is that there must be an even number of digits to encode, however a zero is usually added to the beginning / end if there is an odd number.

As well as these popular barcode styles we can additionally print many other styles including EAN/UPC barcodes and QR formats. At Customark we have over 45 years of printing experience and we understand the importance of reliability, particularly when it comes to barcodes scanning accurately. We pride ourselves on providing a quality service at all times, thus eliminating any errors, minimising any disruptions to your company operations. Our in-house team of print experts are on hand to help with any queries you may have; if you have any specific requirements or require any advice please contact out team on 01384 264700 or email: sales@customark.co.uk

Alternatively order from us directly online at: www.assetmarkinglabels.co.uk

It has been found that screen printing techniques have been around since the start. During the Song Dynasty era in 960 AD, early artists have been using the screen printing methods; however, stencilling in its earliest form has been found in caves that date back to the prehistoric period. Several tools, materials and techniques are essential to create the diverse and interesting visual results that we see today. Now, artists, uniformed services and printing professionals use the screen printing method to create labels, posters, stencil graffiti, t-shirts and signs.

The earliest recognisable method of screen printing appeared roughly 1,050 years ago in China, The Song Dynasty which was credited a navy, stands as an era that saw the developments in painting and other forms of artist expression. Screen printing, which is a technique that uses mesh and ink-blocking methods developed after its ancestor stencilling. It was then adapted by other Asian countries like Japan and was furthered by creating newer methods. Roughly 40,800 years ago, early humans created hand stencils using a range of techniques. Stencilling and the screen printing method have much in common and the earliest form of artistic expression that evolved into the screen printing technique covers the wall of European caves.

Screen printing was generally introduced to Western Europe from Asia sometime in the late 18th century, but did not gain recognition until silk mesh was more available to trade from the east.

Several printers experimented with photo reactive chemicals in the early 1910s. They used the well-known actinic light-activated cross linking or hardening traits of potassium, sodium or ammonium chromate and dichromate chemicals with glues and gelatine compounds. Roy Beck, Charles Peter and Edward Owens experimented and studied with chromic acid salt sensitised emulsions for photo-reactive stencils. This trio revolutionised the commercial screen printing industry by introducing photo-imaged stencils to the industry, though it took many years for this method to be accepted, using sensitizers that are safer and less toxic than bichromates. Currently there are large selections of pre-sensitized and “user mixed” sensitized emulsion chemicals for creating photo-reactive stencils.

To distinguish the artistic application of screen printing from the industrial use if the process, a collection of artists who later formed the National Serigraphic Society created the word Serigraphy in the 1930s. Serigraphy was from the Latin word ‘sēricum’ and the Greek word ‘graphein’ which means to write or draw.

Andy Warhol is credited for popularising screen printing/serigraphy in the United States in the 1960s. Warhol is particularly identified with his 1962 image of icon Marilyn Monroe.

American entrepreneur, artist and inventor Michael Vasilantone started to use, develop and sell a rotary multi-colour garment screen printing machine in 1960. The original rotary machine was manufactured to print logos and team information on bowling garments but soon directed to the new craze of printing on t-shirts. The Vasilantone patent was licensed by multiple manufacturers, the resulting product and boom in printed t-shirts made the rotary garment screen printing machine the most popular device for screen printing in the industry.

In June 1986 Marc Tartaglia, Marc Tartaglia Jr. and Michael Tartaglia created a silk screening device which is defined in its US Patent Documents as “Multi-coloured designs are applied on a plurality of textile fabric or sheet material with a silk screen printer having seven platens arranged in two horizontal rows below a longitudinal heater which is movable across either row”

Graphic screen printing is widely used today to create many large batch produced graphics such as posters or display stands. CMYK (cyan, magenta, yellow and black (‘key’)) can be used to create full colour prints.

The screen printing technique involves mesh covered frame, or screen, and a stencil. The stencil created from shapes, letters or words, blocks a portion of the screen. The screen sits atop the item that will receive the image, a shirt or poster, for example. The item is usually called a substrate. The artist or print person places ink on top of the screen and stencil. They then squeegee the substrate to create a sharp image on the substrate.

Multiple forms of stencilling exist and are limited to an artist’s imagination. One popular stencilling technique is direct photographic emulsion which involves stencils, mesh screens and light sources. Stencilling techniques have evolved substantially throughout history, from red ochre cave prints to aerosol graffiti. Today, artists and print makers use airbrush, micro-stencilling and photographic emulsion methods to create a wide range of interesting artwork.

The screen printing process requires a number of materials, supplies and tools. Inks, screens, glues and squeegees are the basic materials required to create screen printed images. Multiple types of inks are available, including plastisol, water based and discharge inks; and they provide a range of effects and colours saturation that give different artistic projects a distinctive twist. In addition to coloured inks, there are metallic and glosses that can create different yet interesting finishes.

Today, electronic screen printing (a recent innovation) provides manufacturing and the environment a number of benefits. Electronic screen printing techniques with the removal of particles and solvents, produce lint-free surfaces and are eco-efficient. Electronic screen printing requires a number of semiconducting materials. Screen printed solar cells, solar photovoltaics and solar wafers are used to produce electronic screen printing components.

Screen printing offers itself well to printing on canvas. Andy Warhol, Rob Ryan, Blexbolex, Arthur Okamura, Robert Rauschenberg, Roy Lichtenstein, Harry Gottieb and many other artists have used screen printing as an expression of creativity and artistic image.

Over time screen printing has evolved into many things, one of which is Industrial. This means that the prints purpose is not to carry a promotional message, like a t-shirt, but is part of a manufacturing process that either permits the function of the product or enhances its appearance or decoration.

As you scan your desk you might find a couple of industrial screen printed objects scattered around. Your keyboard for example, or even your calculator. These objects have been printed to help you use them, not to promote a certain message or have an artistic design on them (Well, apart from the logo)

If you think about it, many electronic items would be useless without industrial printing; unless you have studied and memorised your keyboard. The printed sections show you vital information that is essential for the use of the equipment.

Here at Customark we offer a direct printing service onto panels and chassis that are supplied by you. If required, we can also source panels on your behalf, this provides a complete turnkey operation that helps you avoid unnecessary logistics in dealing with multiple suppliers.

Our level of knowledge and experience lets us work to extremely particular productions and a high level of quality as well as detail.

We are also able to produce multi-colour panel prints on unusual shapes and can print onto almost any surface. 

If you want to find out more then please get in touch, we are always happy to help. Call us on 01384 264700 or email us sales@customark.co.uk

The World Cup is fast approaching (14th June), which is why now is an ideal time to begin thinking about your point of sale opportunities. With retail and hospitality sectors thriving during these popular sporting events, it is vital to stay ahead of the competitors, but how?

Floor Stickers
The Floor is your canvas, offering a unique opportunity to get creative with your environment; floor stickers can be a perfect way to gain customer interactivity by adding QR codes which can link with your website or special offers, with attention grabbing 3D floor graphics that offer a unique interactive concept, or even with simple footprints, leading footfall directly to your door.

Our floor graphics can be printed with almost any design for almost every floor type. These are produced on vinyl and laminated with a non-slip, safety rated laminate, covering up to an R12 rating.

All of our floor stickers can be customised and ordered directly online at: floorstickers.co.uk

Shelf Wobblers
The point of purchase is where 80% of buying decisions are made, making this the prime advertising spot. Using shelf wobblers and shelf edge strips to promote an offer or product is an extremely cost effective marketing technique; their versatility allows them to be produced into almost any shape with almost any design.

So make potential customers aware of the offers and promotions you’ll be running during the world cup; with prices starting from as little as £0.26, can you really afford not to invest?

To order directly online visit: www.shelf-wobblers.com

Branded Products
Printed promotional products are a perfect way to keep your name and logo in your customer’s eye; why not take advantage of this year’s world cup, by branding a variety of football products to use as a promotional giveaway or at company events. From custom printed ice buckets or swizzle sticks to fisbees or bottle opener keyrings. Customark can personalise almost any product to suit your business campaign or marketing activity.

Our UV digital flatbed machine has the ability to print high resolution and superior quality directly onto irregular shaped objects, which allows us to print almost anything you may require. Other printing services we offer for direct branding is pad and screen printing, both of which are perfect for keeping the cost down for larger quantity orders.

Gel Badges
Turn your lifeless 2D labels into a quality 3D branding tool; we apply clear resin to printed graphics giving them a highly visible 3D look, in turn making them hard wearing and weather proof. Our selection of dome labels are ideal for POS displays and promotional branding.

With an in-house artwork department, Customark can give you tips and design advice to maximise the impact of your point of sale displays. Here at Customark we strive to produce quality printing at cost effective prices, therefore if you find a like for like product at a cheaper price we guarantee to try and match or beat it.

So get on the ball this spring and organise your world cup 2018 point of sale displays.

To contact us for a quotation, email: sales@customark.co.uk or call: 01384 264700.
Order directly online at:  shelf-wobblers.com, floorstickers.co.uk, gelbadges.co.uk, brandedproductsdirect.com

When it comes to your labels, window stickers or your floor stickers you want to make sure that they get your specific message across. When choosing typography you want to make sure that they are legible, noticeable and complement the design perfectly; here are a few handy tips from us at Customark:

Fewer fonts make more impact

Using more than 2 fonts can make any design look too cluttered and hard to read; we find that sticking with a bold design for the main attraction and then a simple type of typography for anything else makes the design look cleaner.

Font types

The most common forms of fonts are Serif and San Serif. Serif fonts include little embellishments (serifs) at the end of each stroke (Bookman Old Style, Georgia, Times New Roman). San Serif (meaning “without serif”) fonts are the ones without (Calibri, Arial, Gill Sans). Serif fonts like Times New Roman are seen as more traditional, whereas San Serif fonts like Arial are seen as more modern.

You can also use Handwritten and Script fonts for effect. Using them sparingly is always the way to go and avoid using them with large bodies of text as it can become very illegible and quite cramped very easy.

Size

Getting the size right with text is very important; too small and it can become hard to read but too big can also overpower and outbalance your design.

Tracking, Kerning and Leading

Tracking is the spacing between each letter of one work, too small and it can blur into one; too much and it can become too spaced out and hard to read. Kerning is sometimes confused with Tracking as they are both to do with spacing, but instead of one word it is between two letters. Set too closely together, letters are unclear;  set too far apart and they are awkward to read. Leading is the spacing vertically in lines, so between the lines in a paragraph. Like Tracking and Kerning getting the balance right is crucial for the legibility of the text.

Tracking:

Kerning: